Support your Super Bowl ad: Testing and optimizing for guaranteed performance
For many companies, the ads their marketing teams put together for the Super Bowl aren't simply for the purpose of getting the brand's name out there. These ads equate to art and can make or break a...
View ArticlePreparing for Valentine’s Day traffic spikes: Ensuring continuous performance
Valentine's Day is just around the corner, meaning a large number of consumers will be utilizing Web and mobile applications to prepare for the holiday. Where in the past this meant visiting a local...
View ArticleHallmark: A Valentine’s Day Success Story
During this time of year, many users are in the market for Valentine's Day gifts, cards and other items to make their holiday special. Recent research shows that mobile devices including smartphones...
View ArticleE-commerce KPI: Study reveals industry benchmarks
In the current digital marketplace, data analysis is everything. This information allows companies to see which areas of their website are performing well and which are in need of improvement and can...
View ArticleWhat Today’s Customers Want From e-Commerce Retailers
Today’s e-commerce retailers spend a considerable amount of time and resources just to gain insights into one very important factor: What is it that customers want? Customer demands have considerably...
View ArticleWhy Application Performance Optimization is a Must for Financial Services...
Today’s financial services industry is more fast-paced and advanced than ever before. Technology now provides the backbone for nearly every process these organizations carry out – including both...
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Why rapid app deployment boosts your need for performance testing
Today’s users aren’t accustomed to waiting. Nowadays, information, products and services are all available with the click of a button. This preference for instant gratification has emerged in nearly...
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MobileWeek 2015 recap: Instant gratification, mobile testing, and closing the...
Earlier this week, I spent time at MobileWeek 2015 in New York City. My big takeaway: while most people are still in the process of learning how important mobile is in their business, everyone gets...
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At StarEAST, desktop takes a back seat to mobile
The SOASTA team just spent the week down in sunny Orlando, Florida, at StarEAST’s “Quest for Test” Conference. The attendees of this conference spanned the spectrum of the software testing lifecycle,...
View ArticleTesting and user monitoring in one: SOASTA combines CloudTest and mPulse
It seems there is a solution for everything these days. However, having siloed systems in place can make projects using this technology a bit more difficult. We at SOASTA recognized this issue and took...
View ArticleHow to leverage the cloud for performance and load testing
The cloud is used for nearly everything these days. Companies are now storing more of their sensitive, mission-critical data within cloud platforms, especially as security concerns continue to be...
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